Creative thinking. Measurable growth.
UTM parameters in plain language
UTM tags add campaign information to a link so analytics can group incoming visits. Use a consistent naming convention for source, medium and campaign, and avoid putting personal information into URLs.
How it works in practice
A LinkedIn post links to a landing page with utm_source=linkedin and utm_medium=social, helping distinguish those visits in analytics.
What to ask your marketing team
How does UTM parameters relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
