Creative thinking. Measurable growth.
PPC in plain language
PPC campaigns combine targeting, bidding, creative and landing pages. Set up meaningful conversion measurement before judging results by clicks or impressions alone, and review the searches or audiences generating enquiries.
How it works in practice
A business pays when someone clicks its search ad, then measures whether that visit becomes a qualified enquiry.
What to ask your marketing team
How does PPC relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
