Creative thinking. Measurable growth.
Account audit
wasted spend, search terms, Quality Score and tracking gaps
Google Ads agency built around your cost per lead.
MQUAD is a Google Ads agency and PPC agency for businesses that need enquiries this month, not next year. Our Google Ads management covers Search, Performance Max and remarketing, built around one number: what each lead costs you.
✓ A clear scope
✓ Your accounts and data
✓ Progress you can review
Google Ads
Analytics
YOUR NEXT CHAPTER
Google Ads
What you get
Google Ads management: relevant searches,
Google Ads management: relevant searches,
focused ads, verified
conversions.
Our PPC management services include account audits, keyword research, ad copy, landing page advice, conversion tracking, bid strategy and weekly optimization.
Campaign build
Search, Performance Max, Display and remarketing campaigns
Conversion tracking
calls, forms and bookings set up in Google Ads and GA4
Ad copy & extensions
tested headlines and assets for higher click-through rates
Ongoing optimization
negative keywords, bids, budgets and A/B tests
Monthly reporting
spend, leads, cost per lead and next steps
Results & reporting
See where the budget goes.
See where the budget goes.
See what comes
back.
Review the work and the measures
that matter to this service.
GOOGLE ADS REPORTING
REPORT STRUCTURE
Search → Click → Verified enquiry
01
Search terms
✓
02
Calls & forms
✓
03
Cost per lead
✓
04
Next optimization
✓
Agreed measures. Linked evidence. Clear next actions.
A report you can use
Monthly report and call
We report spend, leads and cost per lead and plan next tests.
- Spend and verified conversions
- Cost per qualified lead
- Search terms and campaign efficiency
Reporting layout shown for illustration. Campaign results and client-specific performance are shared with dated, authorized source data.
A scope that fits
A Google Ads scope
A Google Ads scope
built around your
budget.
Three starting points, tailored to
your goals, market and resources.
- Tailored scope, no one-size plans
- Your accounts and data stay yours
- Monthly report and review call
- Calls in your time zone
ESSENTIAL FOUNDATIONS
⌕
Starter PPC
Custom quote
A tailored scope for your business
Small businesses launching their first campaign
- 1 Search campaign
- Keyword research and negative keyword list
- Responsive search ads with assets
- Call and form conversion tracking
- Weekly search-term review
- Monthly performance report
GROWTH PLAN
↗
Growth PPC
Custom quote
A tailored scope for your business
Businesses scaling lead volume
- Up to 3 campaigns (Search, Performance Max or remarketing)
- Landing page recommendations
- Ad copy A/B testing
- Audience and location optimization
- Bid strategy management
- Monthly report and review call
BROADER AMBITION
✧
Premium PPC
Custom quote
A tailored scope for your business
High-budget and multi-location accounts
- Unlimited campaigns within scope
- Shopping and YouTube campaigns
- Landing page build or redesign
- Offline conversion / CRM import setup
- Competitor ad monitoring
- Fortnightly strategy calls
Ad spend is paid separately to the platforms. Fees and scope are confirmed in your proposal.
Not sure which fits? Talk to us ↗
Delivery roadmap
Audit the account.
Audit the account.
Build. Test.
Optimize.
Each stage has a purpose and an output.
Follow the animation or choose a step.
Account audit
We review structure, search terms, tracking and wasted spend (or plan from scratch).
WHAT YOU RECEIVE
Audit findings and budget estimate
Tracking setup
We set up conversions for calls, forms and bookings in Google Ads and GA4.
WHAT YOU RECEIVE
Verified conversion tracking
Campaign build
We build campaigns, ad groups, keywords, ads and extensions.
WHAT YOU RECEIVE
Campaigns ready for your approval
Launch
We launch, monitor daily and remove irrelevant searches.
WHAT YOU RECEIVE
Launch checklist completed
Optimize weekly
We adjust bids, budgets, keywords and test new ads.
WHAT YOU RECEIVE
Weekly optimization log
Monthly review
We report spend, leads and cost per lead and plan next tests.
WHAT YOU RECEIVE
Monthly report and call
01 / 06
Playing · choose a step to pause
The details that matter
Why choose MQUAD as your
Why choose MQUAD as your
PPC
agency?
Explore the approach and supporting work behind this service.
Get a recommendationPPC management for specialist industries
We run Google Ads for medical practices , dental clinics , law firms , real estate , home services and ecommerce brands . Each industry has its own compliance rules, keywords and cost-per-click realities — we plan for them from day one.
Google Ads consultant or full management?
If you have an in-house marketer, we can act as a Google Ads consultant: audit, strategy and a fix list. If you'd rather hand it over, we provide full PPC management. Either way, you keep ownership of your ad account and data.
Combine Google Ads with SEO
Paid search captures demand today while SEO builds it for tomorrow. Search-term data from Google Ads also shows which keywords convert, which sharpens your SEO and content plan.
Campaign types we manage
Search campaigns — text ads on high-intent keywords; the core of lead generation
Performance Max — Google's AI-driven campaigns across Search, Maps, YouTube and Display
Shopping campaigns — product ads for ecommerce stores
Remarketing — ads that bring back people who visited your site
Call-focused campaigns — for clinics and home services where phone calls matter most
How we lower your cost per lead
Tight keyword themes with matching ad copy and landing pages
Weekly search-term reviews and negative keyword lists
Ad scheduling around the hours your leads convert
Location targeting by radius, suburb or zip code
Conversion tracking for calls, forms and bookings
Smart bidding only once enough conversion data exists
Landing pages that convert ad clicks
An ad click needs a relevant destination. We recommend — or build — focused landing pages with one offer, a clear headline matching the keyword, trust signals and a short form. Ask about our web design service .
Your next step
A clear scope.
A clear scope.
A plan built for
you.
Tell us what you want to achieve. We’ll help you choose the right package and delivery plan for your business.
What does a Google Ads agency do?
A Google Ads agency plans, builds and manages your paid search campaigns — keywords, ads, bids, budgets and conversion tracking — and optimizes them to lower your cost per lead or sale.
How much should I spend on Google Ads?
It depends on your industry's cost per click and your lead goals. We estimate a starting budget from keyword data before launch so you know roughly what leads should cost.
Is ad spend included in your management fee?
No. Ad spend is billed by Google directly to your card or account. MQUAD's fee covers strategy, setup and ongoing management.
Do I own my Google Ads account?
Yes. Campaigns run in your own account. You keep full access and all historical data, even if you stop working with us.
How quickly do Google Ads produce leads?
Search campaigns can produce enquiries within the first days of launch. Performance usually improves over the first 4–8 weeks as we refine keywords and bids using real data.
Ready for your next opportunity?
Let’s make your next
Let’s make your next
move
matter.
Bring us your business goals. We’ll help you find a clear starting point across search, AI visibility, ads and your website.
