Creative thinking. Measurable growth.
CPC in plain language
CPC tells you what a click costs, not whether that visitor becomes a customer. Review it alongside enquiry quality, conversion rate and cost per qualified lead. A cheaper click can still be less useful.
How it works in practice
A campaign spends $300 on 100 clicks, giving an average CPC of $3.
What to ask your marketing team
How does CPC relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
