Creative thinking. Measurable growth.
Conversion rate in plain language
Use the same numerator, denominator and time period when comparing results. Session-based and user-based conversion rates can differ, so record the reporting definition alongside the figure.
How it works in practice
If 20 of 1,000 visits produce an enquiry, the visit-to-enquiry conversion rate is 2%.
What to ask your marketing team
How does Conversion rate relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
