Creative thinking. Measurable growth.
Conversion in plain language
Choose actions that reflect real business value and configure tracking for each one. Distinguish a button click from a completed enquiry, and avoid counting the same action twice across reporting tools.
How it works in practice
A visitor submits a valid quote request. Clicking the contact button alone is a separate, earlier action.
What to ask your marketing team
How does Conversion relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
