Creative thinking. Measurable growth.
Search intent in plain language
Identify what someone needs next: an explanation, a comparison, a nearby provider or a purchase. Build content around that task and check whether the page gives a useful answer before asking for an enquiry.
How it works in practice
“What is cold-chain logistics?” calls for an explanation, while “refrigerated transport quote” signals a more immediate service need.
What to ask your marketing team
How does Search intent relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
