Keyword in plain language
Keywords help connect the language customers use with information a business can provide. Group close variations by intent and match each group to a useful page, rather than creating near-identical pages for every phrase.
How it works in practice
“Refrigerated transport Hyderabad” describes a location and a specific service a buyer may need.
What to ask your marketing team
How does Keyword relate to our goals? Which source will we use to measure progress, and what action should we take from the information?