Creative thinking. Measurable growth.
AEO in plain language
Answer engines need a direct answer they can interpret in context. Use descriptive headings, clear definitions and useful supporting details, with accurate business information and identifiable authors.
How it works in practice
A clinic explains what happens at a skin check, who performs it and how to book, rather than publishing a page filled with repeated keywords.
What to ask your marketing team
How does AEO relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
