Creative thinking. Measurable growth.
CTR in plain language
CTR helps explain whether people choose your listing or ad after seeing it. Compare similar queries, formats and placements; a strong click rate does not by itself establish lead quality.
How it works in practice
An ad receives 50 clicks from 2,000 impressions. Its CTR is 2.5%.
What to ask your marketing team
How does CTR relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
