Creative thinking. Measurable growth.
Schema in plain language
Structured data describes information already visible on a page in a machine-readable format. Choose the appropriate type, keep it accurate and validate the markup. Eligibility does not guarantee an enhanced search result.
How it works in practice
A business adds structured information about its organisation and contact details that matches the visible website content.
What to ask your marketing team
How does Schema relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
