Creative thinking. Measurable growth.
Indexing in plain language
Search engines discover, process and decide whether to retain pages in their index. A crawlable page is not automatically indexed, and being indexed does not guarantee prominent placement. Check exclusions and canonical signals when investigating missing pages.
How it works in practice
A newly published service page may be accessible to visitors before it appears in a search engine’s index.
What to ask your marketing team
How does Indexing relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
