Creative thinking. Measurable growth.
Backlinks in plain language
A useful backlink connects relevant information between websites. Consider the source, editorial context and audience, rather than treating every link as an equal vote. Buying a large quantity of unrelated links is not a sound quality strategy.
How it works in practice
A regional business association links to a member’s service page in a genuinely useful supplier directory.
What to ask your marketing team
How does Backlinks relate to our goals? Which source will we use to measure progress, and what action should we take from the information?
